Enquire instead of cart

A product or category can be Add to cart or Enquire now. Category choice applies to products in that category and subcategories until a lower level overrides it.

Price visibility can show, hide, or follow the parent. Products that can be added to the cart always show price.

Enquiry products cannot enter the cart. Hidden prices stay out of structured data and analytics.

Under Setup → Settings, choose what Enquire now opens: WhatsApp, email, contact page, phone call, or a custom link. The message can include the product name and URL.